With hindsight it's easy to see why online porn has turned into what it is today. For cams, some dating and paysites.
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I used to have a site that was first page of Google for loads of key terms, including 'webcam girls', and it still only made one or two sales a day at 1:800
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This is the reason. That's about the worst ratio possible. Even if it's people hitting a TGP or Tube it's very bad. If it's people going to the sponsor well it's beyond bad it could be called a disaster area of sales. Yet this will get lots of people coming in to defend it and throw abuse. To hide the basic fact, they accept it.
Never was like that, still it was obvious where it was going. As traffic grew, ratios got worse.
Online porn broke some fundamental rules when selling a repeat buy product. They treated it like a once only buy. That's fatal for a product based on a monthly subscription.
When selling something you want people to keep buying, all the marketing is for naught once the CC details are entered. Then the product will justify a customer keeping a subscription or buying again. Customer satisfaction with his purchase is all that matters.
His willingness to buy again is essential. If he doesn't like one version of the product, he will try another, if he doesn't like that version he will try another and so on until he finds one that fills his expectations or decides they all pretty well the same. And becomes very reluctant.
The product is what keeps him buying.
When it comes to converting a lot of the "marketing" is pointless. It's the samples and his experience with previous purchases that determine his actions. So if a site is converting a 1-500 it's losing 499 people interested to take a look. That's appalling. Most find excuses for it, there are none. It's a problem. 499 are hitting a banner, going to a site and not impressed enough to spend $30.
The reason is simple. Affiliates rule. Traffic isn't king if affiliates own it. If you have to spend 30%-40%-50% of a sale on affiliates to get that sale. The money has to come from somewhere. The only place it can come is the product.
The supply of good quality product isn't determined by what one site, or many, can afford to pay. It's determined by what others can afford. Online ended up with an inferior product that didn't impress customers well enough.
This applies to cams. the money the girls earned was usually very bad very bad, the money the studio earned wasn't great either. I know because I've had people promise me the earth.
If I achieve this, do that, buy this, spend that. If it's so easy, why do you need me to do it?
2007/2008 cheap BW hit the house of straw. And the big bad free porn wolf blew the house down. Supporting the supporters of the big bad wolf. Isn't going to change it.
Now you can all just tell me I don't know shit. While typing from your spare bedrooms. And not making any logical replies.