GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Adult Toys -- Does the name of your store matter?

wallofiron · 11-05-2011, 10:41 AM

Wondering if you think all things being equal if the name of the store makes a difference in conversion rates of sex toy stores?

Basically something like an explicit name vs an ambiguous one.

like:

"Hot Anal Toys" vs. "GH Novelties"

I have a couple affiliate sites where the layouts are the same, the traffic is the same but the conversion rate is slightly better on non descriptive named one.

Even with "Discreet Billing and Shipping" labeled all over both sites. I would think that some people immediately think that "Hot Anal Toyz" would appear on their credit card statement and that would dissuade them from purchasing.

Anyone with thoughts on this?

11-05-2011, 10:41 AM
wallofiron Registered User Industry Role: Join Date: Jul 2011 Posts: 47	Adult Toys -- Does the name of your store matter? Wondering if you think all things being equal if the name of the store makes a difference in conversion rates of sex toy stores? Basically something like an explicit name vs an ambiguous one. like: "Hot Anal Toys" vs. "GH Novelties" I have a couple affiliate sites where the layouts are the same, the traffic is the same but the conversion rate is slightly better on non descriptive named one. Even with "Discreet Billing and Shipping" labeled all over both sites. I would think that some people immediately think that "Hot Anal Toyz" would appear on their credit card statement and that would dissuade them from purchasing. Anyone with thoughts on this?