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Maybe he's a genius. Because all these changes keep people talking about Star Wars decades after the movies were released as if they were new.
I'm not sure if that's his plan, but it has that effect. He was smart enough to do a couple things so it could be true. He is very liberal with allowing parodies and fair use requests which also keep Star Wars popular.
Basically it's the Disney approach, every few years you make a big hype about your old movies and for that generation of children, it becomes a part of their childhood, which keeps the franchise going for another generation. That's why Disney opens the "vault" and releases an old movie on DVD every few years. Because new parents rush out and buy it and those kids get hooked on the movies.
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