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Originally Posted by mynameisjim
Maybe he's a genius. Because all these changes keep people talking about Star Wars decades after the movies were released as if they were new.
I'm not sure if that's his plan, but it has that effect. He was smart enough to do a couple things so it could be true. He is very liberal with allowing parodies and fair use requests which also keep Star Wars popular.
Basically it's the Disney approach, every few years you make a big hype about your old movies and for that generation of children, it becomes a part of their childhood, which keeps the franchise going for another generation. That's why Disney opens the "vault" and releases an old movie on DVD every few years. Because new parents rush out and buy it and those kids get hooked on the movies.
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The only thing George Lucas is a genius at is marketing. He hasn't created anything truly original since 1981. Except for Willow (and a few other projects that failed), everything since then has been a spin-off or a sequel to Star Wars or Indiana Jones. Great franchises that have been beaten to death and are now being violently milked for every cent he can squeeze out of them.
The only way George can maintain his status and fortune is by licensing his properties (to video games; and to Seth MacFarlane), and re-imagining and reselling old shit that was just fine decades ago.
He's a genius like Steve Jobs was: Fanboys will buy anything he puts his name on.
George Lucas at IMDB A sad - but insanely lucrative - resume.