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I would spend that $200 to $300 a month on educating yourself on good SEO techniques and do it all yourself. There is nothing you need to know more as a site owner than the very basics of SEO. It will change how you see things in business, how you design sites in general and many other aspects of running your business.
The best thing you could ever do is obtain that knowledge yourself. Not saying you need to be a mega expert but it wouldn't hurt to get the basics down. You would be surprised what you can pull off with just the basics.
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