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to put it simple: to rank well google says just make great content and people will naturally link to you, and you will then rank.
the reality is much different and they are aware of it.
try and make it to the first ten pages of "porn" by just doing what google says.
seo's use "disinformation" when referring to matt cutts in a playful half-serious way. this is all very basic stuff btw. if you have no idea what people are talking about, best not just to comment sometimes.
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