View Single Post
Old 11-16-2011, 06:17 AM  
jimmycooper
Confirmed User
 
jimmycooper's Avatar
 
Industry Role:
Join Date: May 2010
Location: Manhattan
Posts: 4,016
Quote:
Originally Posted by DamianJ View Post
Good advice. Although with traffic a lot of brokers sell utter shit. So I would get a short list of brokers. Set up accounts with all of them. Do some small buys, work out the CPA and measure that against the lifetime value of the customer.

Then you can start to begin to calculate which is the better broker for you. Although be aware, most of them that I have dealt with do act as if they don't even want your business. Putting a tender request here won't get you many suppliers. You need to be proactive.

Go for it Paul. I am sure you will provide an excellent middleman service for your client.
Good adice as well and all the more reason to not use the 'Big Swinging Dick' method when you're starting the business relationship b/c the brokers with good traffic will almost certainly have an existing set of clients who are aware of that fact. While they probably don't like to turn a bunch of business away, they also probably don't want to spend too much time dealing with demanding pseudo-clients!
__________________

jimmycooper is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote