DotXXX

There have been several comments and questions about this, so with only 9 days remaining in Landrush, I wanted to take the opportunity to explain a little bit more about exactly what Landrush is, how it differs from Sunrise, and the benefit to taking advantage of this opportunity if you are considering registering .XXX domains.

Sunrise A was a first come, first served, domain matching opportunity for those people that wanted to secure the .XXX version of their existing and trademarked ADULT domains.

Sunrise B was to enable NON adult companies to protect their NON adult brands.

Landrush is for members of the adult Sponsored Community, but not on a first come, first served basis. Applications for competing names will go to a closed auction at the end of Landrush. In other words, if two people apply for the same name during Landrush, the auction will ONLY be between those two people.

Yes, there is a small premium for buying during Landrush. It varies from Registrar to Registrar, but averages in the range of $80-$100 dollars. This is the part that is 'non-refundable.' However, the cost for the domain name itself IS refundable should someone else apply for it and win it at auction.

Once registration moves to General Availability on December 6th, then it's first come, first served - and this includes Domainers. The fastest to the keyboard, and the fastest to enter their information will be the ones to get the names, and much like with .coms, once a privately held domain goes to auction, the price tends to be highly inflated. This is a great opportunity to purchase short, clear, concise names, and there are some fantastic names still available.

To that end, we invite you to visit buy.xxx where you can connect with the registry check server to see which names are still available.

As always, if you have questions or concerns you are more than welcome to ask me here, or email me at prbot at icmregistry dot com if you prefer.

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prbot at icmregistry dot com