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Old 11-19-2011, 08:19 AM  
Paul Markham
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Join Date: Jun 2001
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Quote:
Originally Posted by TheDoc View Post
I know why they don't bother selling online.... they don't know how to and they don't have the ability to monetize it fully and it doesn't cost much to shoot pictures, so they have to spend little on-going money to make money.

With the proper adult company, a DVD can earn 5-20 times what it cost to produce. I highly doubt that a magazine photographer earns 5-20 times over the cost of the shoot, on a few photos.
Most offline shooters shot for an average cost of $300 and sold in total for an average of $3,000 a set non exclusive.

The downside were shooting 10-20 sets a month for which they would rarely get paid anything for 6 months and on average 9 months.

We were doing 20 a month.
20 x $300 = $6000 a month
$6000 x 9 = $54,000

If a shooter sells everything he shoots, not a problem. If he doesn't he was throwing money into the fire. And that's why few of the online shooters ever sold to magazines. Not even by shooting and selling a few a month and building up the back log.

Yes DVDs did make that kind of return and for the same reasons they were not coming online to sell. Even more so with them, they knew selling online would devastate their sales to stores. Store chains would simply black list most of them and told them so.

So let's assume there was a lot of money to be made online with porn. Then why did most online companies that approached an offline shooter fail to recruit one? The answer is - they weren't paying enough.

This isn't just us, it's 100s of offline shooters. We were nearly all freelance, we would shoot for anyone with the money. Yet who ended up with a top offline shooter and who made do with anyone who could shoot cheap enough? It's a short list for offline shooter and a long one for cheap shooters.

We could easily sell a solo girl set for $35 10 times and if we shot a video a set+video for $60 10 times. So the return on the stores sale for a set was well over $350. For a set and video over $1,000. Which is why we never sold custom exclusive. All our content we sold to magazines, plus online and still own.

We can all clearly see what great content will do when trying to sell it. Met-Art, X-Art, Perfect Gonzo, Party Hardcore are just a few sites of a small number who have truly great content, or did. Why didn't more sites just go offline to get one of the best shooters and simply employ him or buy all his production to raise themselves above the pack to a level other sites couldn't reach with the shooters they had?



It really is that simple.

The shocking part is. If an online company had really thought it out and could afford it. They could of funded the shooter and the sites content for free or for very little.
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