Quote:
Originally Posted by Sly
I disagree. That's short-term thinking.
The real question is: what are you trying to build?
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Why would it be short term? What is he more concerned with? Traffic or sales? I can have 1 million hits and do 2 sale or I can have 100 hits and make 5 sales. It's not just a traffic game and knowing where and how many sales are coming from what methods helps one determine how to crank the sales up.