Quote:
Originally Posted by dropped9
Why would it be short term? What is he more concerned with? Traffic or sales? I can have 1 million hits and do 2 sale or I can have 100 hits and make 5 sales. It's not just a traffic game and knowing where and how many sales are coming from what methods helps one determine how to crank the sales up.
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Its about defining goals, objectives, planning, determining how to measure success based on your stated objectives and being able to effectively measure progress or failure. Short term and long term demand different approaches.