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Originally Posted by TheSquealer
Traffic Myth #1
Your business is not "traffic" and "volume" is not better. Your business is marketing. You are trying to put in front of each visitor, exactly what he/she is looking for, using very clean, well laid out, very clear and very consistent marketing effort that provide perfect clarity, consistency and continuity in the message/marketing/graphics/copy/layout/design from the surfers origin all the way through to the join page or landing page of the sponsor.
More traffic is not better.
More traffic is not necessarily more money. A lot of traffic can be zero money.
Continually learning to understand and convert traffic better is the understanding of good marketing and is ALWAYS more money and you will start to learn over time that the lessons learned apply to anything you sell either online or offline.
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We are saying the exact same thing. As much is you can WHERE IT MAKES THE MOST MONEY. they are not 2 different things in context of what I said. lots of people that send 500 unique a day make a LOT, lots of people that send 50,000 unique a day make beer money if they are lucky.
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The difference I'm hearing been what the OP suggested and what everyone else is saying is that everyone else thinks that by trying to sell the porn they can influence conversion ratios. Taking it to the extreme to illustrate why it's not the same thing, the "I sell traffic" thinking would be happy to have lots of popups and blind links that send traffic to places. The "I sell porn" way of thinking would build a transition between the source and the destination that presells the customer. Perhaps they'd have galleries of Emily18, LittleLupe, and a couple of other sites in that niche. They would be careful to show enough to hey the surgery interested, but not enough for the surfer to be satiated. "Customers" would arrive at the sponsor nearly ready to buy. On the other hand, "I sell traffic" thinking would be happy to have the "traffic" leave aggravated, so long as there was plenty of traffic being sold.
I suspect that both ways of thinking can be successful. I also suspect that if someone sells traffic to our Strongbox/Throttlebox/Affilate program they won't make a ton of money. On the other hand, if they get on a forum and sell Clonebox, taking about how it saved their ass when someone deleted their database, their conversion rate will be close to 100%.