Quote:
Originally Posted by stocktrader23
There's even more to it than that. If you're selling an ad location per visitor sent one company might bid $0.05 per click and another $3.00 per click. The lowest bidder might be the one that makes you the most money. What if the $3.00 per click buyer wants you to put a link to something that nobody wants to click on.
|
That gets even more interesting because while the people who don't click don't make you any money from that ad, you still have the user on your site and they can click on something else that makes you money. Interesting.
Here's what it comes down to, I think. Obviously if you're working PPC, you're selling traffic plain and simple. Good happy buying
traffic will keep your buyer happy of course, but you're basically selling traffic.
On the other hand, consider the affiliate approach. You get say 40%. If you bring in customers who buy $1,000, you get paid $400. If you bring in customers who buy $100,000, you get paid $40,000. It doesn't matter a bit how much traffic you send. What matters is how much they buy. If you can do anything that makes them more likely to buy, you should do it.