11-21-2011, 07:27 AM
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Let's do some business.
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Join Date: Jan 2003
Location: The dirty south.
Posts: 18,781
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Quote:
Originally Posted by raymor
That gets even more interesting because while the people who don't click don't make you any money from that ad, you still have the user on your site and they can click on something else that makes you money. Interesting.
Here's what it comes down to, I think. Obviously if you're working PPC, you're selling traffic plain and simple. Good happy
traffic will keep your buyer happy of course, but you're basically selling traffic.
On the other hand, consider the affiliate approach. You get say 40%. If you being in customers who buy $1,000, you get paid $400. If you bring on customers who buy $100,000, you get paid $40,000. It doesn't matter a bit how much traffic you send. What matters is how much they buy. If you can do anything that makes them more likely to buy, you should do it.
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Yeah you can go really deep down the rabbit hole, I just doubt the guy taking the highest bid per click is thinking that far. 
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