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We'll we're living in times when everything that can be digitalized can get and gets stolen on a massive level.
One thing is for sure - the definition of copyright and copyright protection needs to be changed in order to reflect this. Somebody is losing a lot of money and porn is only a minimal fraction of the total volume, although its wild west environment may sure help speeding up its downsizing.
Logically - the first step would be to put more responsibility on the site owners publishing "any" content on internet in order to make profit, this would also have to be respected on all levels - cooperating billers, ad networks, hosting providers etc. otherwise it won't work.
Not so easy to imagine in the post Viacom vs. Youtube era.
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