View Single Post
Old 11-21-2011, 11:56 AM  
Paul Markham
Too old to care
 
Paul Markham's Avatar
 
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
This is selling. F. A . B. style

F = Feature.This chocolate has taken years to develop

A = Advantage. To give an instant explosion of taste in the mouth.

B = Benefit. So you can feel the full sensation.

Which all counts for zero if you give them a stick of brown plastic. That's not selling, it's lying and conning.

In online porn adding mere words to a sample of the porn is just that, mere words.

Honing, filtering and refining the traffic. Isn't selling, it's targeting the best audience to sell to. Like trying to sell the greatest tasting filet steak to a bunch of vegans, OK that's extreme. You get what I'm saying.

So ultimately all affiliates can do is to hone, filter and refine. Because when the decision is made to go onto the site and get out a CC. It's not because of the convincing words. It rests on the shoulders of the product. And without closing a sale, you haven't got a sale.

Call it what you like, but it doesn't make a slab of brown plastic a bar of chocolate.

This for most is what they call selling.


Last edited by Paul Markham; 11-21-2011 at 12:00 PM..
Paul Markham is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote