Quote:
Originally Posted by bpluva
Originally, I thought that is what he meant and then I though well, who wants a short piece of string. I want a nice long piece as much as I want the surfer to stay a nice long time. I know way too over anayliz  ed |
What you want is not for people to stay a nice long time, what you want is people to stay long enough that they can navigate their way to your sponsor or your payment page if you run your own pay site.
What you want to avoid is bounce, where a visitor leaves and goes elsewhere, however if they are navigating away from your site in favor of making a purchase via one of your links then you want them to be making that purchase decision relatively quickly, before they can think of reasons not to purchase.