Quote:
Originally Posted by Jel
How do you mean?
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If an affiliate is regularly sending chargebacks then you should collect enough data to verify that it's a problem with the affiliate. If they are doing things that create chargebacks they should boot them from the system after a warning to clean up their act. If they are just promoting a crap sponsor then that sponsor should be warned and booted if their chargebacks remain high.
Regular old statistics will tell you that for every x number of joins you will have groupings of y number of chargebacks thanks to standard deviation. Even if a single users chargeback ratio is 1% they will have 2, 3 or even 4 in a row every x number of joins. When you are dealing with so many affiliates there will be plenty of them at any given time that have bad luck right at the beginning, so punish them forever?
Basically, you can have a terrible run of luck at no fault of your own even if your chargeback ratios are great overall. You don't punish people for bad luck. The reason they charge 13% per transaction and get rich in the process is because they are lowering their risk by processing millions of joins overall. If they scrub harder on those that run into bad luck then what exactly is the justification for charging such a high clip in the first place?
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