Facebook is rapidly (and I'm being generous here) turning into a service that'll profit more from your visitors than you can ever hope to.
Even massive corporations are so eager to have a Facebook presence that they don't realize - or care - that Facebook is going to suck every ounce of information they can out of their current - and potential - customers; then turn around and sell that information to the highest bidder.
Is a company like Sony really going to get more customers because they have a Facebook page? Really?
Sure, some people are going to profit. Most won't. For a lot of people (and corporations are people, too!), having a Facebook presence is a cost of doing business. As is having a presence on Youtube.
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