Depends on a lot of things, I can be happy with a .05% CTR in one case and not settle for anything below 1% in another. How well it converts, the pay for a sale, the idea you're planting in the surfers head before they're about to hit your landing page, etc is more important to look at. Rather have something doing a low CTR and low amount of clicks converting really well than something generating a high CTR high amount of clicks and no conversions.
Quote:
Originally Posted by stocktrader23
Text links have always ruled the day, I think the only reason sponsors make banners is to appease the peanut gallery affiliates that send 10 clicks per year.
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So true lol.