Quote:
Originally Posted by JohnRingo
Not entirely true. I have a site that does well but doesn't convert mobile. So yes, using juicy mobile ads is a nice way to add to the bottom line.
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This approach is used in two common scenarios: 1) when you cannot convert your own mobile traffic (in JR's case, his content may not be applicable for mobile), and 2) when you don't have significant mobile traffic to warrant catering to it.