Quote:
Originally Posted by u-Bob
Several people have already mentioned the similarities between the .xxx tld (ICM fueled) 'hype' and the .mobi tld hype. People jumped on .mobi, bought lots of domains... and are now letting them drop. Add the fact that .xxx domains cost 10 times as much as .mobi domains and the possibility of .sex and .porn waiting around the corner and the future of .xxx isn't as certain anymore.
The .mobi hype was fueled by tech bloggers and the fact that the mobile market was growing fast. Yet, despite a growing mobile market, .mobi failed.
The .xxx (wannabe)-hype is fueled purely by the ICM. ICM is throwing millions of advertising dollars at it. They already spent a huge amount on getting the tld approved by ICANN. The potential market for .xxx domains is a lot smaller than the market for .mobi domains. .Xxx domains are a lot more expensive at a time the number of companies in adult is declining.
Will ICM be able to sell .xxx domains? Yes, they will. Will all those .xxx domains still be renewed 3 or 4 years from now? I doubt it.
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mobi failed simply because it was not needed. no one needed a .mobi domain to have a mobile site. and much like .xxx no one needs a .xxx domain to run a porn site. icm seems to have a better grip on getting the word out there than mobi did. .mobi never had any kind of television campaign that i can remember but in the end its just another "extra" that no one really needs.