View Single Post
Old 11-29-2011, 02:54 PM  
jigg
Confirmed User
 
Join Date: Feb 2002
Posts: 2,527
there is no adult media buying platform, that I've seen, for adult. In order for there to be one like SiteScout you'd have to tap into the inventory at the ad networks as a 3rd party. Not only that but demo trageting in adult is shit, non-existant, so you're just flinging banners at people with overpriced CPM hoping the right eyes see it and click on it.

I personally SiteScout and Adwords. Terminal 1 is nice too but it's not easy to get in, at least it wasn't before.

One thing to keep in mind with media buying platforms is that many are resellers with an interface, they front load all the costs of aquiring the traffic to the CPM. The other thing is that, often you get remnant inventory in many cases where publishers just dump whatever they can't sell directly or trough the agency they work with. Even worse ads are often below the fold where they may or may not be seen
__________________
......
eight,eight,two,eight,eight,four,two
......
jigg is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote