Originally Posted by DotXXX

We did several digital media buys, in addition to other offline media buys. Pop-unders were included in the digital buy, but they also included banners (on mainstream sites like FHM, college humor, loaded magazine) that would require a click. Regardless, Alexa still takes into account that fully one third of that traffic was produced entirely by non-digital means.

Quite a boon for .xxx domain owners next year as we change to consumer focused ads and continue to use mainstream advertising to drive traffic to developed .xxx domains.