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This is a good example of a guy defining a need and filling it. People on the subway clearly want something to snack on and he supplies it.
It kind of reminds me of these kids that live in the town next to me. The town has a big rodeo and fair over the week of the 4th of July. The house these kids live in is directly across the street from the fairgrounds. Every year they set up a booth selling ice cold soda pop, water and some snack foods. You can buy a can of Coke from them for $1.00 or you can go inside and pay three times that in the fair. They do huge business. It only lasts a week, but I wouldn't be shocked to hear that they clear $500-$750 a day for that week.
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