I would love it.
I have a few cross-sale options on my sites, but they are unchecked by default and don't generate many sales. It's just an option I wanted to give people-- join both sites, pay a little less.
For the most part, though, I think it would be great to see deceptive marketing like cross-sales that are checked by defauls go away. Likewise, stuff that screws affiliates, like cross-sales that don't credit the affiliate with the sale. Take away things like that, and honest guys like me can compete a little better.
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