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Let's all imagine a society where porn on your internet connection is opt-in, the average household has not the slightest clue the specifics of what they're getting when they order internet service, all they know is they're getting online, so chances are they're going to miss the little opt-in checkbox and/or the operator setting up the account over the phone is going to very briefly mention something along the lines of "would you like to opt-in for access to adult content?" upon which the person gets immediately uncomfortable and nonchalantly says "no thank you" even if they would like to opt-in. So due to this we have shrunken or completely destroyed the mass of traffic and sales that adult internet generates and those who were too embarrassed to opt-in from the get-go or didn't know they had to (the majority) will be looking for porn and easily find their way to the FREE porn sites that sneak through ISP's filters.
People can't even be bothered to notice an obvious pre-checked cross-sell in their face charging them $100+ how in the world are they going to notice that they have to opt in for porn? And just because someone opts in for porn does not mean they're more likely to be a paying customer, how do you come to that conclusion? As soon as they opt-in it's going to be just as likely that the members of the household know the free porn sites and the underage kids are also going to then have access to it, as if the kids didn't already know how to find it before they opted in.
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