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Originally Posted by Loki
As for low cookie lifes that Simon pointed out, I've NEVER understood that myself, I originally set out to have 90 day cookies but after talking to my tech ppl, and CCBILL they agreed that that was pretty much overkill (due to clearing browser caches, and other things) so in the end I went with a 45 day cookie.
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I never understood short cookie lifetimes either. For my old affiliate program we set the cookies for 255 days (which was the CCBill maximum at the time). I never wanted to take one penny from an affiliate's pocket when I was already getting 100% of the signup price on my own tour pages. As far as I was concerned, if that cookie never got over-written and some surfer came back 10 months later and signed up for a membership, I was absolutely happy to pay the affiliate who brought in that customer originally.
I work with good sponsors who've given me longer cookies because I've asked for them, including some who give me one-year cookies. Which tells me that there are sponsors who really do get it ... and then there are sponsors who just want to take all they can off the table, even if the traffic originally came from you.