Originally Posted by PornMD

I've been published in BusinessInsider twice - tempting to try and run an article past them titled "Just Don't F*cking Buy .XXX - There's No Reason To". Half-kidding of course, but seriously, a larger brand could absolutely ream anyone who tries to fuck with their brand on .xxx and smaller brands don't really have to worry because it's unlikely anyone cares enough about them to get the .xxx equivalent and wreak havoc. Some generics might have an initial hype-filled day in the sun before the type-ins wear off since everyone already knows where to find free porn. It was mostly domainers that snagged the best of those already anyways due to backroom deals with the registry.

This just really seems like a pointless extension especially with the state of the adult industry. 5-10 years ago I could see a point to getting a .xxx, but not now.