Quote:
Originally Posted by MisterPeabody
Marketing is King, Traffic is Queen
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If you want a 30 day membership only. If you want the member to stay longer marketing and traffic doesn't do anything.
Even so what do you call "marketing" telling a surfer that something that clearly isn't great, that it is?
Or just getting so many links out there someone will see the content and like it enough to buy?
When a surfer hits a tour, all the "marketing" is weak. He's looking at the picture samples, the video samples and is lured by the design and layout. He's not buying a book, so not reading. He's buying mental stimulation via his senses of sight.
So from here on content is what makes him buy. The content a shooter produces and the content a designer produces. In that order.
That's why one site will convert twice as well as another with exactly the same or very similar design. Anyone can copy "Met Arts" design, but my tour will never convert like there's. Or any other leading site in the niche.
Same goes for traffic. Some sites need 1,000 hits to make a sale, some samples need 100 hits to make one banner click. Some sites make a quarter of the money for an affiliate. As a site with content at the top of it's game.
Now the problem is and will always be.
"Can the site afford content at the top of it's game?"