Quote:
Originally Posted by Fletch XXX
which is all that matters. ive been doing galleries for clients over 10 years, and most of my old school clients who make the most sales get very simple galleries designed. LOL
all those paysite tour looking galleries are pretty but, conversions have nothing to do with that...
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I agree to a point, but I would give the most credit to content, not the design.
Great content gets clicked because they generate great attention grabbing thumbs on tubes / tgps / blogs / etc... Which in turn they will continue on to the tour more often than not to see more.
The design itself has a a small amount to do with conversions, however, what it does provide is a memorable experience in a branding sense. If they are consistently seeing a well designed gallery, they will remember it and are more likely to join the site if they realize they have enjoyed this website's content often. Simple galleries generally can not provide that, since they will not stand out unless it is a smaller niche.