|
the difference between facebook ads and google is that googfle people are looking for your product/servise.
facebook is more like tageted adverts. not based on what the person wants but there profile.
thus with facebook you are having to presume a lot about a person.
to make facebook work, you realy need to have a lot of data on who may buy your product/service. by this if your a big firm you will have market reaserch and can tell who may be the type to opt for that product or service. a small firm can only guess.
facebook is then ideal for big firms or firms who employ a marketing firm to do the work.
in the uk they say at least 4 marketing firms do facebook ads for other firms. they have some facy softwear that can test results and can see what works.
its why in long turms i see google winning at ads as fdr a lot of firms, they can make google work, and so will see that as a place to advertise.
|