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Most (all?) of our chargebacks have listed "don't recognize the charge" as the reason. Soin other words the customer says that they don't think they authorized the charge. That's a reason, but they don't have to prove that they didn't make the purchase - just say they don't remember making the purchase.
For us, in most cases the customer didn't recognize the name RMEE Inc on their CC statement. We call them, they apologize and make it right.
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