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My dad bought my mom a Lexus for Christmas a couple years ago to replace the Lexus he bought her a few years before.
Set it up with the salesman to call her on Christmas day to "come look at" the exact Lexus she wanted (Black Diamond ES330), and drove us around the lot for about 10 minutes saying he couldn't find it and thought it was sold. Ended up driving up to it with a bow on it and a sold sign and she got all disappointed. The look on her face was pretty priceless when she walked up to it and saw the family name on the sold tag.
So yes, people do buy them for Christmas. They really go the extra mile for it too.
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