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1. Sponsors with poor retention would have to start making some effort to satisfy their customers = fewer pissed off surfers.
2. Sponsors would have to make a real effort to sell the site to which affiliates were actually sending surfers = no more need for an affiliate to worry about what he/she did (not) get paid for and surfers jerked around less.
3. Affiliates would need to target their traffic better = surfers jerked around less.
If we really were forced to start treating surfers and each other with a bit of respect, the cowboys would either have to get professional and start thinking long-term or else quit. Either way I don't see how it could be anything but good for business.
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