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Other than buying it, it's just a combination of many things to get yourself established.
I don't think skimmed traffic trading on tubes works very well but that's always an option. You can't really do no-skim trading until you already have a good amount of traffic.
You can look for spots on big social sites like Reddit to casually insert your link into a conversation where it's relevant but not spammy.
It's just a lot of little things like that which add up.
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