|
I like Louie CK but this was clearly an example of a genius viral marketing campaign, not really some new business model.
When he originally did it, he portrayed himself as clueless and acted like he didn't understand the internet or torrents or any of this new age technology and was simply taking some wild shot in the dark. Louie CK is obviously a smart guy and understands media, he's a writer, director, and producer on top of being a stand up comic, so he totally understands new media and is well aware of what torrents are and how they work.
I give him credit for coming up with what essentially was a genius viral marketing campaign. What other comic has had his new DVD on the front of most news sites for nearly two weeks? He's a very smart and savvy guy and knew exactly what he was doing contrary to the initial message he put on his website saying he didn't understand how any of this stuff works.
He basically acted dumb and tricked the torrent crowd into promoting him for free. Pretty genius and not for the reason most people think.
|