Read:
http://www.seomoz.org/blog/google-plus-seo
Quote:
Notice anything odd about your Google+ profile? Does it rank incredibly well in Google?s search results for your own name?
Colleagues note that their G+ profile now outranks other online identities that they?ve worked for years on. My own Google+ profile, just 5 months old, ranks #2 for my name. It now ranks higher than both my Twitter and Facebook profiles, even though I use those services far more often.
Profiles aren?t the only thing ranking. Individual Google+ posts frequently appear in search results as well.
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End result = FB and Twitter poaching?
My comment: Google's latest attempt at grabbing FB's crown seems to be working better than its previous two tries (remember Orkut and Buzz?). It isn't obviously stacking the deck since it follows its own 'best practices' for search placement. A little consistency is a good thing considering the recent fiasco about google and chrome promoters...