Originally Posted by kane

They are already one of the biggest companies in the world doing things exactly how they do them now. If they wanted to gain a larger share of the market they would have to lower their prices so that they can compete with the glutton of other companies selling computers/mp3 players at lower prices and the odds are even if they increased their sales they would actually make less money.

The motivation for them to do that is not very big and they would stand to lose far more than they gain. By expanding their market share they would lose that "cool" or "hip" thing that they have now which is one of their major selling points and it is why many people spend the extra money on their products. They would be just another face in the crowd.

They are trendsetters, but their corporate mentality is not unique to them, it is just more widely known with them than other companies.

I would think we would have far more to worry about from either people like the .xxx idiots or lawmakers in general trying censor/control porn online than we do from Apple.