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What's the difference between you and the other 50,000 hosts? "Gigs for cheap" will sell certain people. "Professional hosting for professional webmasters" targets a different market. I say pick the market you can serve better than anyone else can, then brand based on that.
As I suggest that, I want to make clear I'm NOT suggesting you use something like "server performance experts" if in fact you're a newbie, quite the opposite of an expert. Customers and potential customers will find out and not be happy. Figure out what you really do well and market that.
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