Quote:
Originally Posted by NetHorse
Paul, that chart is so insanely vague. How much of that growth are from sites like Amazon, Bestbuy online, Walmart, etc?
People are buying online more, but from who? Reputable companies that have a huge track record, or just any site like 'BuyaNewPC.com'?
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Online sales are starting to effect high street sales in all sectors, except those goods that can be pirated. Who they buy from and why, is down to clever marketing people. I mean real ones and not guys who tell you a banner needs to be bigger or to split test tours.
Marketing people who know that a no quibble guaranty is worth it's weight in gold. Not guys who hide cancel buttons.
Marketing people who who look closely at their customers needs, what fills those needs and how to present them. Not idiots like squealer who thinks it's all a formula.
Marketing people who target everyone with real info, train staff to know about the products, display everything, buy in the right goods, not just the cheapest.
So yes this is what you get from the big brands more often than the little Ma & Pa operations.
The reasons why people don't buy porn like they used and the solutions, would fill a months seminar. Piracy is only part. Billing is a smaller part.