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great and interesting postthis. from a mobile ad network perspective its very interestingto read other people's thoughts.
as far as ad revenue is concerned from mobile, a specifically mobile optimised site withteh correct banners have a much higher CTR than ifscrolling around and zooming in which means higherrevs so i guess its clear which of the two options iprefer!
that being said, with the capabilities of todays devices, a suer experience isnt so bad doingthe scrollign etc.
if there were a way to "top and tail" a page with mobilised ads that fit the screen width regardless of the site size "beneath" them then this would be an excellent solution but every time we've tried its always been quite clunk as its only been possible to tdo the T&T by serving up the site in an iframe which in turn means anythign clisked loads inside the iframe and so doesnt work.
any thoguhts?
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benk81
ICQ 604 518 639
ben (at) reporo . com
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