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They are a great bridge tool, and when used properly, can also be a handy tracking tool. I think this is a much better way to get someone to "click" from a brick and mortar space, and a great way to offer special promos by area. I don't think this will go away, but I think the way it will be used going forward is going to change a lot. This (IMO) is a much better tools than "JUST GO TO WWW.SITENAME.COM/PROMOTIONALCODE" ... which you probably arent gonna remember by the time to get to a machine anyways lol.
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Email - twinkley @ kiwisourcing dot com
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