Originally Posted by sixsax

Google uses hundreds, even thousands of signals for ranking. The signals they care about above all, are those related to trust. Basically, can your site be trusted to consistently deliver satisfying results? If they trust you they won't give a shit about your h1 tags, your content being semi scraped or whatever.

Throw away the years of pseudo technical mumbo jumbo you've been stuffed with and think like a business owner who wants his brand/business/website to be trustworthy and recommendable.