Quote:
Originally Posted by Failed
How does a search engine understand trust? That question is wrong, let me see... How do I make a search engine believe that my site is trustworthy? Is this new content frequently? Is this new content at the same times daily? Is this the same keyword specific content daily and at the same time?
I don't understand, obviously. If you would be so kind as to elaborate a bit more, I would appreciate it.
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What would make you trust a business enough to have them handle something crucial or to pay for their services in advance? Recommendations from friends? Recommendations from known authorities in the area? High rate of satisfied customers? That they keep their promises? That they have been around for a long time and do not seem to be going out of business anytime soon? Business model transparency?
Translate all of this into web: Site being talked about on social networks. Site being linked to from relevant peers and above. Surfers not hitting the back button immediately after visiting the site. Titles and ingoing link texts matching site/page content. Domain age and site consistency. Improvements are ok, but be careful with radical changes.
I know Google likes to claim that their algorithm is perfectly abstract, but that is just marketing bullshit. They are smart motherfuckers so of course they take advantage of any valid signals throwing themselves at them. Why would they not reward sites with an adequate privacy policy? Or sites that have invested in some established mark of approval? Or sites that do not use pop-ups? Think about your surfers, that is what Google is doing.