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I have heard two schools of thought with regards to setting video lengths and both sound like they can be useful.
1. Setting the video length shorter will generally convert better because they will get tired of short teaser clips and want to view longer ones. However, it also makes your tube less sticky to them and they may not come back because of it so your return traffic or book markers will be smaller.
2. Give them full length clips so they will stay longer on the sites and will definitely come back and even book mark them, which will help with google rankings as bounce rate and length on sites can help with seo. This one may be more profitable down the road when trafficforce is put into the mix (coming soon, i assure you)
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