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Not familiar with any of the parties involved here but if it was me and I could afford it I'd take my chances in court, since they seem to be betting you won't.
If they act like bullying dickheads in court like they are acting in this thread, and you keep you cool you might be able to convince a jury that claiming generic terms as trademarks and using that to extort others is bullshit - since that is the actually the truth.
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