Originally Posted by Paul Markham

Everything depends on what you call "worth it".

The future isn't impossible to see. Ask yourself some very simple questions.

Are you making the same per 1,000 visitors to your sites or promos, you were making 1, 2, 3, 5 years ago?

Is the difference in traffic increasing or decreasing over those years?

Do the maths and see the future.

Without a great new idea or change in direction, the future is mapped out.

Of course you can gamble piracy will get nuked or something will come along to save you. Just don't plan on having a Fairy God Mother to save you.

And always assume every other person in the industry is planning to take what you have.