OK, jackass, I'll go ahead and divulge something that I'm working on right now.
It's a March Madness/World Cup style single elimination tournament which will ultimately decide who is undoubtedly the hottest new porn star of the year.
This is the 2nd year. It started with 32 girls last year, there was no prize, there were no sponsors, and there was still a lot of participation.
This year I lined up an agency (OC Modeling) to sponsor b/c I felt that it would increase participation amongst at least their girls and would also provide the agency with a unique opportunity to increase their exposure to a plethora of hot new talent.
I also lined up your boy Geezer from over at B&B to supply the prize. Winner gets the $3K USD 24ct gold dildo and runner up gets the smaller one. The prizes also serve to encourage participation.
http://goldsextoys.co.uk/ayona-2way/
At the start of the tournament, the total combined # of Twitter followers for all 64 girls was 1,015,744. At the start of Round 2, the total combined # of Twitter followers for all 32 remaining girls was 807,192.
Why do those #s matter? Twitter is the primary medium that which the girls lobby for votes and total # of followers was a variable that weighted heavily in the secret formula that I used when determining the seedings thereby making it likely that the ones who make it to the championship will be the ones who have made the most tweets to the most total followers.
The data hasn't been fully analyzed yet, but so far many of the girls have retweeted my tweets, many of the girls have made additional tweets on their own to lobby for votes, and there have been cases where girls that whom I had not yet Tweeted were already working their fans. Girls have asked to have their profile pictures changed b/c they want to make sure that they are putting themselves in the best position to win. I've received mentions from their followers and I've received mentions from the followers of their followers. That's 4 degrees of separation and it would honestly not surprise me in the least if I were to get a mention from Kevin Bacon when it's all said and done.
Though the plan was entirely contrived, it was done so in a way to where word will spread virally in an organic type way. It's fun, people enjoy it, there's something in it for everyone, and I've also received a shitload of non-recip linkbacks. Best of all, voting for round two has not even finished yet and there are more bigger and way better promotions planned for the remaining rounds.