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I can answer this...
It would be money you were previously not making before. If you submit to tubes and still haven't reached a worthwhile conversion ratio from the banners to your site, then watching your video get one million impressions or whatever won't be so disconcerting because you actually will be getting paid for people that looked at your scene but didn't go on to buy a membership.
We have dialed in conversions and know that getting paying customers from tubes is possible, regardless of it being free. So, the idea that we could make $$$ everytime a person watched a clip is icing on the cake.
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Far-L you said that 10 years ago and look at the state of the business today.